Cadillac

By the time the budding General Motors purchased Cadillac in 1909, the automaker had already made a strong name for itself as a producer of luxury automobiles. Ironically the company was built on the remnants of the Henry Ford Company, and the founder of that company went on to establish General Motors' biggest and longest rival, the Ford Motor Company. A further irony is that Henry Leland, a prime mover in establishing Cadillac's quality reputation, went on to establish Lincoln, a longtime Cadillac rival. Throughout the 20th Century, Cadillacs reigned as the epitome of American luxury automobiles. In the Fifties and Sixties, they were known for their outrageous styling, and they were coveted by young and old alike. Legendary Cadillac models included the Coupe de Ville and Eldorado. As the luxury market began to favor import brands, Cadillac adopted a more international style, and it now goes head-to-head with the German, Japanese, and Korean luxury brands.

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