The GMC brand was General Motors' commercial truck division essentially from the founding of the global automaker. While the brand built and marketed large commercial trucks for decades, it also increased its visibility with the general public over the course of the decades. Built alongside Chevrolet pickups, GMC pickups were sold in dealerships that were often combined with other GM brands like Pontiac, Buick, or Oldsmobile. At the same time, GMC built medium-duty and heavy-duty trucks, buses, and commercial vans. At one point, Pontiac and GMC operated as a single division of General Motors. In addition to offering pickups, GMC responded to public demand by marketing SUVs like the Jimmy and the Yukon. The former was a virtual clone of the Chevrolet Blazer while the latter had — and still has — much in common with the Chevrolet Tahoe/Suburban.

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